Our team

Fernando Diaz Baylon

Executive President

20 years of digital transformation experience

Previously founded Matrixxe, Focusnet and Visualtel

10 years at Aper

Conrado Marturet


4 years as a strategy advisor (Mckinsey)

ITBA Industrial engineering

Stanford MBA

Santiago Cabanes


17 years in Marketing leading roles (CMO Asatej & Almundo.com, American Express)

14 years at Aper

Enrique Place

VP of Technology

20 years of software development

Founder Emprenderapido - to help aspiring entrepreneurs

Led multiple product development teams

Mariela Polletta

VP of Loyalty

7 years at Aper managing marketing and operations

Marketing in UCES and San Diego University

Martin Battaglia

VP of MarketPlace

4 years at Aper developing Marketplace Business Unit

6 years of work experience at Operations management

Passionate in entrepreneurship, technology and business development

Fernando Treviño

Country Manager Aper Mexico

3 Years at Strategy Consulting - BCG

MBA at Stanford and Chemical Engineering from Tecnologico de Monterrey

M&A and corporate development at Grupo Alfa


Natalia Descalzo

Customer Experience Manager

Over 5 years at Aper leading Customer Experience Area

Over 10 years experience in Marketing and customer relationship areas