about us


Accelerate the digitalization and implementation of technologies that facilitate and improve the quality of life of the people and organizations to which they belong.


To be the #1 company developing digital ecosystems: incorporating in our products cutting-edge technology that improves relations between companies and their customers and ultimately adds value to society.


Our Team


Fernando Diaz Baylon

Executive President

20 years of digital transformation experience

Previously founded Matrixxe, Focusnet and Visualtel

10 years at Aper

Conrado Marturet

Conrado Marturet


4 years as a strategy advisor (Mckinsey)

ITBA Industrial engineering

Stanford MBA

Santiago Cabanes

Santiago Cabanes


17 years in Marketing leading roles (CMO Asatej & Almundo.com, American Express)

14 years at Aper

Enrique Place

Enrique Place

VP of Technology

20 years of software development

Founder Emprenderapido - to help aspiring entrepreneurs

Led multiple product development teams

Mariela Polleta

Mariela Polleta

VP of Loyalty

7 years at Aper managing marketing and operations

Marketing in UCES and San Diego University

Martin Battaglia

Martin Battaglia

VP of MarketPlace

4 years at Aper developing Marketplace Business Unit

6 years of work experience at Operations management

Passionate in entrepreneurship, technology and business development

Fernando Treviño

Fernando Treviño

Country Manager Aper Mexico

3 Years at Strategy Consulting - BCG

MBA at Stanford and Chemical Engineering from Tecnologico de Monterrey

M&A and corporate development at Grupo Alfa

Natalia Descalzo

Natalia Descalzo

Customer Experience Manager

Over 5 years at Aper leading Customer Experience Area

Over 10 years experience in Marketing and customer relationship areas